Donate your book or books
- The library in your hometown
- Community libraries at coffee shops
- The five closest libraries to your house
- The local community college library
- The libraries in the town where the book was set in
- Women’s shelters
- VA hospitals
- Homeless shelters
- Children’s hospitals
- Retirement homes
- Local B&B’s
- Senior Centers
Cultivate Community:
- Answer all your blog comments (This is just common sense. Do not in any way justify negative feedback. You can always delete a negative post or reply back civilly.)
- Offer “extra features” on your website or blog
- Use Twitter hashtags
- Engage with your fans on FB (Definitely do this in a timely manner.)
- Say thank you to readers with special incentives for being a fan
- Offer core fans advanced copy of future books
- Ask your fans to post pictures of them reading your book
- Create an online community with a forum
- Ask your reading community to design merchandise for your store
- Create a fan page for your main character (works well if they are in a series)
- Ask fans to create their own book trailers and post them online
- Ask fans to post pictures of “character spottings
- Poll your readers and listen to what they say
Build your fan base:
- Create a monthly newsletter
- Keyword your blog posts
- Host-guest bloggers
- Become a guest blogger
- Create business cards with your web address on them and hand them out
- Put your photo on your business card for stronger branding
- Start commenting on other blogs (early and often)
- Retweak the SEO on your site
- Ask fans to post their reviews on your Facebook page
- Ask fans to post their reviews on Amazon
- Ask fans to post their reviews on Goodreads
- Sign up for Twitter
- Clean up your social footprint
- Create an author FB page and use it instead of your profile page
- Sign up for Google Authorship
- Offer bloggers advanced reading copies
- Go on an online book tour
- Register as an author on Amazon
- Register as an author on Goodreads
- Create a testimonial page on your website
- Create a book trailer
- Create a hashtag for your next book
- Create a book launch team
- Record your Google+ hangouts and put them on YouTube
Become an expert:
- Make sure your author about me page is interesting and relevant
- Create a Meetup group
- Get active on LinkedIn
- Write freelance pieces on the core message of your story and pitch to niche publications
- Give lectures on the core message of your story (non-fiction especially)
- Host webinars with other experts
- Create a series of web-videos interviewing experts on the core message of your story
Make some extra money:
- Repackage old blog posts and sell them as an e-book (Depending on what you talk about on your website this may be a great idea!)
- Sell your book on your site, not just Amazon
- Join an affiliate program
- Speak on the core topic of your book
- Become a content writer
- Host paid webinars
- Freelance with niche magazines
- Sell ads on your website
- Sell ads in your newsletter
- Write a new ebook tailored to your fans
- Mentor another writer
- Become an Amazon Affiliate
- Offer customizable ebooks for readers
Build your brand offline
- Write a Press Release
- Ask to be interviewed by your local paper
- Ask to be interviewed by the paper your book is set in
- Ask to be interviewed by the local radio host
- Go on a physical book tour
- Start thinking local
- Sell themed merchandise
- Host a book release party
- Link with an activity that supports your cause and sell your book there (non-fiction especially)
- Create a viral video about a scene from your book
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