Some of my Favorite Book Marketing Ideas

Donate your book or books

  1. The library in your hometown
  2. Community libraries at coffee shops
  3. The five closest libraries to your house
  4. The local community college library
  5. The libraries in the town where the book was set in
  6. Women’s shelters
  7. VA hospitals
  8. Homeless shelters
  9. Children’s hospitals
  10. Retirement homes
  11. Local B&B’s
  12. Senior Centers

Cultivate Community:

  1. Answer all your blog comments (This is just common sense. Do not in any way justify negative feedback. You can always delete a negative post or reply back civilly.)  
  2. Offer “extra features” on your website or blog
  3. Use Twitter hashtags
  4. Engage with your fans on FB (Definitely do this in a timely manner.) 
  5. Say thank you to readers with special incentives for being a fan
  6. Offer core fans advanced copy of future books
  7. Ask your fans to post pictures of them reading your book
  8. Create an online community with a forum
  9. Ask your reading community to design merchandise for your store
  10. Create a fan page for your main character (works well if they are in a series)
  11. Ask fans to create their own book trailers and post them online
  12. Ask fans to post pictures of “character spottings
  13. Poll your readers and listen to what they say

Build your fan base:

  1. Create a monthly newsletter
  2. Keyword your blog posts
  3. Host-guest bloggers
  4. Become a guest blogger
  5. Create business cards with your web address on them and hand them out
  6. Put your photo on your business card for stronger branding
  7. Start commenting on other blogs (early and often)
  8. Retweak the SEO on your site
  9. Ask fans to post their reviews on your Facebook page
  10. Ask fans to post their reviews on Amazon
  11. Ask fans to post their reviews on Goodreads
  12. Sign up for Twitter
  13. Clean up your social footprint
  14. Create an author FB page and use it instead of your profile page
  15. Sign up for Google Authorship
  16. Offer bloggers advanced reading copies
  17. Go on an online book tour
  18. Register as an author on Amazon
  19. Register as an author on Goodreads
  20. Create a testimonial page on your website
  21. Create a book trailer
  22. Create a hashtag for your next book
  23. Create a book launch team
  24. Record your Google+ hangouts and put them on YouTube

Become an expert:

  1. Make sure your author about me page is interesting and relevant
  2. Create a Meetup group
  3. Get active on LinkedIn
  4. Write freelance pieces on the core message of your story and pitch to niche publications
  5. Give lectures on the core message of your story (non-fiction especially)
  6. Host webinars with other experts
  7. Create a series of web-videos interviewing experts on the core message of your story

Make some extra money:

  1. Repackage old blog posts and sell them as an e-book (Depending on what you talk about on your website this may be a great idea!)
  2. Sell your book on your site, not just Amazon
  3. Join an affiliate program
  4. Speak on the core topic of your book
  5. Become a content writer
  6. Host paid webinars
  7. Freelance with niche magazines
  8. Sell ads on your website
  9. Sell ads in your newsletter
  10. Write a new ebook tailored to your fans
  11. Mentor another writer
  12. Become an Amazon Affiliate
  13. Offer customizable ebooks for readers

Build your brand offline

  1. Write a Press Release
  2. Ask to be interviewed by your local paper
  3. Ask to be interviewed by the paper your book is set in
  4. Ask to be interviewed by the local radio host
  5. Go on a physical book tour
  6. Start thinking local
  7. Sell themed merchandise
  8. Host a book release party
  9. Link with an activity that supports your cause and sell your book there (non-fiction especially)
  10. Create a viral video about a scene from your book

Author: lynnthompsonbooks

Lynn Thompson’s home is in the Land of Enchantment, and, yes, the land is enchanting. The skies are blue, the stars are bright., and there are beautiful panoramic landscapes surrounding her hometown. Lynn wades through the craziness of life to follow her true passion, writing fiction. You can find her, or not, trekking through the mountains, searching for fairies and vortexes, keeping her eye out for anything paranormal, or sitting in the hot springs in her spare time. Lynn doesn’t have a specific genre she writes in. Characters have a way of leading her stories. She follows. Lynn is also a sponge when it comes to knowledge. She’s always on the move to continue her education in writing, marketing, social media, digital media, and hopes to find the extra time to add some criminal investigation classes to her repertoire. Lynn has three novels out: Blake, Sterling, and Tarnished Gold. Blake is the beginning of Montana’s story. Her need for seclusion, at least, for one winter. She does not get what she wants. There is someone or something in the mountains stalking her, people keep showing up on her doorstep, and she meets Max. Max knows what is hunting Montana, but won’t tell her. Montana’s lack of trust in Max drives her to fix her own problems. If she had known what she’d be confronting that night, she never would have sedated Max. Sterling is the second novel in the Montana Dayton series. Montana moves to Florida hoping to escape her old life, and regain her normal life back, but her past has come back to haunt her. Not only does she start losing time, she continues to wake up every morning wearing gorgeous jewels and is surrounded by precious gems. She never remembers where, or who she’s getting the glittery baubles from and is hell bent to get back her memories and return the jewels. Afraid she has been out robbing houses in the middle of the night, she is determined to figure out what is happening on her own. That is until the dreams and the strong pull to explore the gulf. When she finally realizes she needs help, she is powerless to get it. Tarnished Gold is Sam’s story and will be coming out around the new year. Sam first appeared in Sterling and demanded her own novel. Lynn has bowed to Sam’s wishes and is writing that story now. Lynn is also the proud owner of: Dark Fates. Eight short stories that are fun, but still on the dark side. Dark Fates-Madness. Four dark short stories. News Worthy. News Worthy stands alone with five short stories. Watching the news first thing in the morning may not be fun, but dissecting news clips and re-writing them into short stories that had a different ending was a blast! Dark Fates Collections is compiled of Dark Fates, Dark Fates-Madness, News Worthy, and features Karma Shay’s adventures. Visit Lynn at: Website: Twitter: @lynnthompson8 Facebook: Goodreads:

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: