Back in school Recap #socialmedia #facebook



In all of my social media classes through Shaw Academy, we have hit on social media platforms and which one’s might be right to use for your specific business. That said it never hurts to be on several platforms, but from a business perspective (especially if you’re the only one managing the business) it’s best to manage only a couple of platforms. Managing a couple of platforms saves time. And there are options in your facebook account you can use to link your accounts together so your facebook post will automatically stream to your Twitter account etc.

A little on Facebook history  from Wiki. Facebook is a social networking service launched on February 4, 2004. Owned and operated by Facebook. It was founded by Mark Zuckerberg with his college roommates and fellow Harvard University student Eduardo Saverin. The website’s membership was initially limited by the founders to Harvard students, but was expanded to other colleges in the Boston area, the Ivy League, and gradually most universities in Canada and the United States, corporations, and by September 2006, to everyone of age 13 and older with a valid e.mail address.

In the fourth quarter of 2015, Facebook had 1.59 billion monthly active users. Wow!

As far as platforms go Facebook the biggest. According to 2015 statistics.  Facebook stands at 45.4% while YouTube comes in second at 22.2%.

Facebook is easy to set up and many businesses own a facebook account over a website. Facebook also gives you the option of having a personal page and a profile (business) page. The personal page is meant for friends, family, and acquaintances.

The profile page is perfect for businesses. You should set up your page with your business name. From there you can add your information, category (make sure you choose the right one), facebook address, name, description and so on. After those steps add a cover photo and profile photo. Make sure these pictures are of high quality and remember everyone will see them. If you have a local business you can post your hours and location. If your business is the web only you can leave that information blank.

Once you have your information set up you can join groups, gain likes, and invite your friends to like your page. There are so many options:) You also have the ability to share, boost, and promote your posts. *There is a charge for boosting and promoting your posts. And this is one of the reasons I’m back in school. If I’m going to use the promoting tools I want to use them the right way! I also found facebook confusing so it was nice to be taught the “how to” use of this platform.

On the top of your page are the Page, Notifications, Insights, Messages, and Publishing tools links. The messages and notification links are what they say, they show you if you have any new notifications or messages. The Insights page shows you your stats- reach, page likes, people, posts, actions, and engagement. And the publishing tools show your posts, post reach, likes, comments and when your post was published. Facebook is fairly easy to use if you know what you’re doing. If  you don’t understand the ins and outs of Facebook it can become a confusing mess.

As with any of the platforms you use it pays to understand what that platform is about and how it will work for your needs. Remember you have to continually update your page/posts in order for the page to work for you. In other words, if you set it and forget it the page won’t bring in new friends or likes.




Author: lynnthompsonbooks

Lynn Thompson’s home is in the Land of Enchantment, and, yes, the land is enchanting. The skies are blue, the stars are bright., and there are beautiful panoramic landscapes surrounding her hometown. Lynn wades through the craziness of life to follow her true passion, writing fiction. You can find her, or not, trekking through the mountains, searching for fairies and vortexes, keeping her eye out for anything paranormal, or sitting in the hot springs in her spare time. Lynn doesn’t have a specific genre she writes in. Characters have a way of leading her stories. She follows. Lynn is also a sponge when it comes to knowledge. She’s always on the move to continue her education in writing, marketing, social media, digital media, and hopes to find the extra time to add some criminal investigation classes to her repertoire. Lynn has three novels out: Blake, Sterling, and Tarnished Gold. Blake is the beginning of Montana’s story. Her need for seclusion, at least, for one winter. She does not get what she wants. There is someone or something in the mountains stalking her, people keep showing up on her doorstep, and she meets Max. Max knows what is hunting Montana, but won’t tell her. Montana’s lack of trust in Max drives her to fix her own problems. If she had known what she’d be confronting that night, she never would have sedated Max. Sterling is the second novel in the Montana Dayton series. Montana moves to Florida hoping to escape her old life, and regain her normal life back, but her past has come back to haunt her. Not only does she start losing time, she continues to wake up every morning wearing gorgeous jewels and is surrounded by precious gems. She never remembers where, or who she’s getting the glittery baubles from and is hell bent to get back her memories and return the jewels. Afraid she has been out robbing houses in the middle of the night, she is determined to figure out what is happening on her own. That is until the dreams and the strong pull to explore the gulf. When she finally realizes she needs help, she is powerless to get it. Tarnished Gold is Sam’s story and will be coming out around the new year. Sam first appeared in Sterling and demanded her own novel. Lynn has bowed to Sam’s wishes and is writing that story now. Lynn is also the proud owner of: Dark Fates. Eight short stories that are fun, but still on the dark side. Dark Fates-Madness. Four dark short stories. News Worthy. News Worthy stands alone with five short stories. Watching the news first thing in the morning may not be fun, but dissecting news clips and re-writing them into short stories that had a different ending was a blast! Dark Fates Collections is compiled of Dark Fates, Dark Fates-Madness, News Worthy, and features Karma Shay’s adventures. Visit Lynn at: Website: Twitter: @lynnthompson8 Facebook: Goodreads:

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