Increase your #webpresence #Reblogged #StarWars Part 5: Build your brand offline

Star Wars The Force Awakens Theatrical Poster
Star Wars The Force Awakens Theatrical Poster

My family, some friends, and I went to see Star Wars- The Force Awakens Christmas Eve and it got me thinking about Building your Brand Offline.

I don’t normally go to the movies Christmas Eve or day for that matter, so we picked up our tickets early and expected a long line of people. We had almost the whole theater to ourselves:) Good for us, but it made me question if people even went to the movies on Christmas Eve or if Star Wars is that big of a deal. I guess I’ll never know.

As far as the movie itself, I still can’t figure out how much I enjoyed it. We saw it in 3D so the graphics were good, the acting was good too, but the movie itself missed a few aspects I thought it needed. Now I have never read the books so I don’t know if it follows the story or if there even is a story for this Star Wars. And I don’t feel like I should go into detail because I don’t want to be a spoiler for anyone else who might enjoy it:)

Star Wars has gotten a lot of PR so I looked at how much offline branding the creators of Star Wars did.

8 Marketing Lessons from Star Wars: The Force Awakens

Granted, when I looked this up I found more links on Star Wars Battlefront Betta than the actual movie.

Star Wars offline branding hit it off big at Comic-Con. They engaged online and offline fans,  teasers, behind the scenes scoops, interviews with cast and crew members, comics, storybooks, fan art, photos, events, and more.


Increase your web presence: 89+ Book Marketing Ideas That Will Change Your Life.

Lynn Thompson BooksPart 5: Build your Brand Offline


I recently found a post on 89+ book marketing ideas and so far have posted increase your web presence,  build your fan base, cultivating community, and making extra money to this series. Book marketing can take a lot of time and effort and I continually want to make sure I’m on the right path. With life, learning, and writing, I’m trying to manage my time better so I love it when I find loads of information on one post instead of finding a bit here and a piece there.

The post on the blog I found has a ton of information so I’m separating the book marketing ideas into eight different posts. Hopefully, once a week. Feel free to visit Author Media to read the whole post and get more great information. I’ve been using these lists and checking off what I already have and what I need to do.

As with anything else, I may not use all of this information and you may not either. But it is nice to have on hand.

Build your brand offline

  1. Write a Press Release
  2. Ask to be interviewed by your local paper
  3. Ask to be interviewed by the paper your book is set in
  4. Ask to be interviewed by the local radio host
  5. Ask to be interviewed on the local morning show (read this article first)
  6. Partner with a band that has the same cause as you
  7. Go on a physical book tour
  8. Start thinking local
  9. Sell themed merchandise (Think “Team Edward” shirts)
  10. Rent a billboard
  11. Host a book release party
  12. Link with an activity that supports your cause and sell your book there
  13. Create a viral video about a scene from your book


As of right now I have not done much with offline marking. Something that isn’t on this list and that I have done is talk to people and hand out business cards.


Leave a comment below on which ideas you think are the best choices.

Author: lynnthompsonbooks

Lynn Thompson’s home is in the Land of Enchantment, and, yes, the land is enchanting. The skies are blue, the stars are bright., and there are beautiful panoramic landscapes surrounding her hometown. Lynn wades through the craziness of life to follow her true passion, writing fiction. You can find her, or not, trekking through the mountains, searching for fairies and vortexes, keeping her eye out for anything paranormal, or sitting in the hot springs in her spare time. Lynn doesn’t have a specific genre she writes in. Characters have a way of leading her stories. She follows. Lynn is also a sponge when it comes to knowledge. She’s always on the move to continue her education in writing, marketing, social media, digital media, and hopes to find the extra time to add some criminal investigation classes to her repertoire. Lynn has three novels out: Blake, Sterling, and Tarnished Gold. Blake is the beginning of Montana’s story. Her need for seclusion, at least, for one winter. She does not get what she wants. There is someone or something in the mountains stalking her, people keep showing up on her doorstep, and she meets Max. Max knows what is hunting Montana, but won’t tell her. Montana’s lack of trust in Max drives her to fix her own problems. If she had known what she’d be confronting that night, she never would have sedated Max. Sterling is the second novel in the Montana Dayton series. Montana moves to Florida hoping to escape her old life, and regain her normal life back, but her past has come back to haunt her. Not only does she start losing time, she continues to wake up every morning wearing gorgeous jewels and is surrounded by precious gems. She never remembers where, or who she’s getting the glittery baubles from and is hell bent to get back her memories and return the jewels. Afraid she has been out robbing houses in the middle of the night, she is determined to figure out what is happening on her own. That is until the dreams and the strong pull to explore the gulf. When she finally realizes she needs help, she is powerless to get it. Tarnished Gold is Sam’s story and will be coming out around the new year. Sam first appeared in Sterling and demanded her own novel. Lynn has bowed to Sam’s wishes and is writing that story now. Lynn is also the proud owner of: Dark Fates. Eight short stories that are fun, but still on the dark side. Dark Fates-Madness. Four dark short stories. News Worthy. News Worthy stands alone with five short stories. Watching the news first thing in the morning may not be fun, but dissecting news clips and re-writing them into short stories that had a different ending was a blast! Dark Fates Collections is compiled of Dark Fates, Dark Fates-Madness, News Worthy, and features Karma Shay’s adventures. Visit Lynn at: Website: Twitter: @lynnthompson8 Facebook: Goodreads:

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