My family, some friends, and I went to see Star Wars- The Force Awakens Christmas Eve and it got me thinking about Building your Brand Offline.
I don’t normally go to the movies Christmas Eve or day for that matter, so we picked up our tickets early and expected a long line of people. We had almost the whole theater to ourselves:) Good for us, but it made me question if people even went to the movies on Christmas Eve or if Star Wars is that big of a deal. I guess I’ll never know.
As far as the movie itself, I still can’t figure out how much I enjoyed it. We saw it in 3D so the graphics were good, the acting was good too, but the movie itself missed a few aspects I thought it needed. Now I have never read the books so I don’t know if it follows the story or if there even is a story for this Star Wars. And I don’t feel like I should go into detail because I don’t want to be a spoiler for anyone else who might enjoy it:)
Star Wars has gotten a lot of PR so I looked at how much offline branding the creators of Star Wars did.
8 Marketing Lessons from Star Wars: The Force Awakens
Granted, when I looked this up I found more links on Star Wars Battlefront Betta than the actual movie.
Star Wars offline branding hit it off big at Comic-Con. They engaged online and offline fans, teasers, behind the scenes scoops, interviews with cast and crew members, comics, storybooks, fan art, photos, events, and more.
Increase your web presence: 89+ Book Marketing Ideas That Will Change Your Life.
Part 5: Build your Brand Offline
I recently found a post on 89+ book marketing ideas and so far have posted increase your web presence, build your fan base, cultivating community, and making extra money to this series. Book marketing can take a lot of time and effort and I continually want to make sure I’m on the right path. With life, learning, and writing, I’m trying to manage my time better so I love it when I find loads of information on one post instead of finding a bit here and a piece there.
The post on the blog I found has a ton of information so I’m separating the book marketing ideas into eight different posts. Hopefully, once a week. Feel free to visit Author Media to read the whole post and get more great information. I’ve been using these lists and checking off what I already have and what I need to do.
As with anything else, I may not use all of this information and you may not either. But it is nice to have on hand.
Build your brand offline
- Write a Press Release
- Ask to be interviewed by your local paper
- Ask to be interviewed by the paper your book is set in
- Ask to be interviewed by the local radio host
- Ask to be interviewed on the local morning show (read this article first)
- Partner with a band that has the same cause as you
- Go on a physical book tour
- Start thinking local
- Sell themed merchandise (Think “Team Edward” shirts)
- Rent a billboard
- Host a book release party
- Link with an activity that supports your cause and sell your book there
- Create a viral video about a scene from your book
As of right now I have not done much with offline marking. Something that isn’t on this list and that I have done is talk to people and hand out business cards.
Leave a comment below on which ideas you think are the best choices.
lynnthompsonbooks.com 