Love this post! Things I know-things I forgot-and new things to learn. Enjoy!
STEPS FOR GETTING REVIEWS
1) Start early. You need to send ARCs (advanced reader copies) out no later than 10-12 weeks BEFORE your book is
published. Most of your readers will already have TBR piles and you’ll be waiting in line. If you want that review on or
before your release date, earlier is better.
2) Target the right people. Don’t just throw your book into the wind and hope someone likes it! Find the people who specifically read and enjoy your genre. You can find them on Goodreads, Amazon, book blogs, etc. You can use social media to find your demographic as well, but whatever you do, target. Don’t just shoot in the dark. You will still make the mistake of giving your book to the wrong person sometimes and that is okay. It might mean they don’t love it as much as a diehard (insert your genre here) fan, but if you target more than shoot blindly, your chances of good reviews are much higher.
3) More is better. Not everyone who agrees to write a review for you actually will. Either they forgot or got too busy to review your book or maybe they didn’t like it and don’t want to hurt your feelings. Who knows. But if you are hoping for 20 reviews in the first week, you’d better request reviews from no less than 100-150 people.
4) Be specific in your requests. Once you’ve made your hit list, you’ll want to contact them with a friendly email/tweet/whatever. In this friendly request, be specific. Tell them where you hope they’ll post their reviews (on Amazon, Goodreads, Smashwords, and/or their blog). If you want them to post in multiple places (for example some of my reviewers posted both on Amazon and on Goodreads, then say so. Whatever your specifications, give them upfront so they can politely accept or decline your offer.
And DO NOT tell them that you expect a positive review. Just ask for an honest review and where you hope to see it. If you know the publication date, it would be nice if you gave them that as well, so they have a deadline in mind.
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